Third Moon Restaurant Concept
Third Moon is a hypothetical, contemporary yet playful restaurant in Los Angeles. Their menu consists of new takes on classic dishes and their atmosphere includes elements of neon and plywood. After numerous logo renditions, I decided on this clean, modern lockup. The two "O"s in "Moon" are dynamic, functioning both as letters and as an orbital path. For the restaurant's visual identity, I designed both a pattern and a gradient to be used interchangeably. The pattern is a sophisticated deconstruction of the secondary logo (the orbiting "O"s), while the gradient alludes to the presence of neon without being overly literal. Together, the modern pattern and the colorful gradient speak to Third Moon's quirky yet upscale character.