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IV League Records is a budding student-run record label in Isla Vista, Santa Barbara. The label furthers the robust garage band community by organizing events to promote artists and connect them to a larger audience. When I was commissioned to create IV League's logo I worked closely with the label's founder to create a brand mark embodying both the retro class of old school vinyl and the playful qualities of our beach town. Here the primary and secondary logo and the brand's color palette are displayed in a variety of applications.