Daybreak Music Festival Concept
Daybreak is a music festival concept designed to celebrate life after the height of the pandemic. Along these lines, the name of the festival signifies "a new birth" or the light after a storm. The festival's colorful and celebratory identity was created to inspire the audience to revel in their communal experiences. Music ranges from Neo Soul and Contemporary R&B to Alternative Indie and Bedroom Pop. The target audience is a younger (Gen Z) crowd: people who might not have had the chance to experience many music festivals prior to the pandemic. Daybreak incorporates a new take on the whimsical retro landscape of the past. It both calls upon beloved memories and poses an optimistic tone for the future.