Luna coffee is a brand concept with caffeine blends of all different levels. Various lunar phases on the packaging correspond to different levels of caffeination. I found inspiration for this product while navigating my daily caffeine intake. For those with anxiety like myself, fully caffeinated coffee can trigger or magnify feelings of unrest. However on longer days, decaf coffee or black tea doesn't always feel like enough. A spectrum of caffeine levels helps to alleviate this disconnect so that one no longer has to chose between only 40 and 100mg of caffeine. I fused the the brand's cosmic theme with the visual language of urban spaces to maintain a youthful edge. The graffiti-inspired logo was designed to attract a more alternative, unisex demographic than that of the traditionally quaint, homey coffee shop.