Based in San Francisco, Bluprint is a barber service committed to delivering high-end professional experiences. The brand's soon to launch clothing line consists of neutral, minimal pieces, echoing the clean precision evident in every haircut. Likewise, Bluprint's new logo is designed to reflect the tasteful simplicity at the heart of the brand. The wordmark features distinct details that nod to Bluprint's barber shop origin but remains timeless and well suited for a variety of new media.